Location: Northern Uzbekistan
It’s the end to another busy week and what a week it has been! I’m very much looking forward to having a relaxed weekend and indulging in some Lebanese food at my favourite local restaurant. So why has it been so busy? This whole article is on that as I have to admit I am feeling somewhat overwhelmed. I genuinely feel like there just aren’t enough hours in the day to do everything that I want to do! I admit, I am an all or nothing sort of person, and it is not like me to do anything half-heartedly. If I have a goal in my mind, you can rest assured that I am going to work all hours of the day to make sure I achieve it. My new chosen career path as a content creator is no different. I told myself I would make this successful even if it killed me, and I think sadly I’m heading in the right direction… Waking up early – once at 4:50am even!! – and sleeping close to 2am is just not sustainable. Between the long hours, the late nights and early starts, managing the household pretty much single-handedly, meetings with brands and taking care of my baby Luna the Frenchie (which involves walks to the park three times a day), I am left feeling physically exhausted… so I decided to rein it in a little.
You’ll note that last Friday, there was no article published. That is because I had spent the entire day on Thursday filming and editing my first ever vlog. I finally got it finished and wrote an article to announce the launch, and last minute thought to myself, WHAT AM I DOING?! I have so much that I still need to do for my other platforms that a YouTube channel is probably the last thing I need right now. I have to say I have all the respect in the world for those that blog, vlog and are active across various social media channels. If you thought that this was all about taking a few pretty pictures and posting them online, then I promise you there is so much more to it that that!
That being said though, I haven’t abandoned any of my plans – more like put them on the back burner. I wanted to share with you though what I am working on at the moment across my various social media platforms and what you can expect to see on them. I’ve also thrown in some handy tips on how I’ve learnt to use them effectively (although some are still a work in progress!).
I figured I would start with the most obvious since you are already here! My website is by far my favourite outlet. I can customise it however I like and don’t need to worry about the number of followers like people do on all other platforms. I get to share the photography I work so hard on. If I had to tell you how many hours I spend on Lightroom editing you probably would not believe me. I get to write in my own style – something I have loved doing since I was a teenager. The other reason I enjoy it so much is because it’s mine. All the other social media platforms could disappear tomorrow, but this, this is my baby. If you’re a reader of the blog, you’ll know this is where I share pretty much everything. From my travels, to favourite brands, to just general life tips I have picked up on the way, this is my little corner of the internet where you’ll probably learn most about me.
Because it is my favourite outlet, it is the platform I spend most time on. Having a blog is not easy – you can have the best content in the world but if no one checks it out, then you are pretty much wasting your time. I learnt this quite early on and therefore made it a point to teach myself SEO. Definitely not my favourite thing to do, but it is absolutely necessary if you want to increase viewership. Pinterest is a HUGE driver too, but I’ll cover that later!
Consistency with a blog is critical. New articles are a must, ideally published at the same time and on the same days every week. I’ve juggled it around and haven’t always been able to post as much as I would like, but I feel as though I finally found my sweet spot. That sweet spot is every Tuesday and Friday at 8am, so be sure check in on those days!
Everyone’s favourite love/hate social media platform. We love it because it’s great to get a ton of inspo but hate it because it is an uphill battle, and that hill is covered in something really slippery. It is the platform that I hear most people complain about (sometimes that means me included), however it is probably the most important and therefore a must for any one that is in content creation. It is here that I like to showcase the best of my images. Some do well, some not as well, but every image I publish is one that I am proud of.
So what is all the complaining about? Ah. Well in 2016, Instagram changed the main feed from chronological to algorithm-based, and sometimes it feels like no one has a clue what goes into the algorithm – because naturally Instagram don’t tell anyone. You can however, still have a career from it through creating strong content and ENGAGING with others… pretty much constantly. So besides preparing the image, researching, writing the caption and optimising hashtags, another 4-6 hours of engagement per day is needed to get your content seen. No one said this was easy!
I’m a very big believer in admitting what you don’t know, and I had absolutely no clue what I was doing when I started so it was important for me to learn. I took two courses – one so bad it got terrible press and another that was totally life-changing. I’ll happily talk about the life-changing one and that is Christina Galbato’s Influencer Bootcamp. Pretty much all of my successes are down to applying what I learnt in the course. Plus Christina is so incredibly supportive of all her students, very accessible and her business is on track to make over $500k in revenue this year. Now if that’s not a woman to learn from, I don’t know who is. If anyone is looking to get into content creation, I strongly recommend it!
The newest social media platform that I am playing around with and that I’m actually really enjoying! It’s probably the one I know least about for now, but like with Instagram previously, I am in the process of learning! The course I am taking is called Pinning Perfect, and after about three weeks (and only getting up to Unit II), I can definitely see a huge improvement in blog viewership. This has also lead me to learn a little more coding on the blog.
I probably spend the least time on this, but it’s definitely something I want to do more of. Not just because it’s a useful tool, but because it is actually fun to use. I’ve gotten so many ideas for hair styles and colours I want to try, as well as makeup looks and holiday inspo! What I love (and what I am learning) is that Pinterest do not see themselves as a social media platform, but rather a search engine for whatever you are looking for – use it as such!
You can of course, also find me on Twitter and Facebook, however for now, I only use them to announce new articles. If you’d like to check them out, I’ve added links above. A YouTube channel exists too, but I think that vlog I filmed is going to take a few months to be released!
I hope you found this article interesting and that other aspiring content creators found it useful! I’d love to hear more about what social media platform you use most and which you find most interesting, as well as ideas for things you would like to see from me! Fret not, I have lots in the pipeline that I did not mention here, but I’m definitely looking forward to bringing them to life!