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About Us
Dukes Avenue is a Luxury Lifestyle Online Resource for the Modern Woman
We keep the reader at the heart of everything we do, and we like to think we know her well. She is hard-working within her respective industry, she enjoys the finer things in life like a fancy hotel or a good restaurant, but is too busy to research which ones are right for her. She has an international mindset and wants to see the world and all it has to offer, whilst in a pretty pair of heels and the perfect red manicure. We write for her, with a goal of inspiring luxury living in every way possible.
WHAt MAKES US DIFFERENT
You see, to us luxury is very much personal. Whilst you'll likely see the word dotted around the website, we encourage you to discover what luxury means to YOU. We'll help you explore this concept, by providing inspiration wherever we can. You might want to download our free 32-page guide below!
the Dukes Avenue motto
Luxury has nothing to do with net worth, but everything to do with self-worth
Meet Sarah, Editor & Founder of Dukes Avenue
Sarah founded Dukes Avenue in early 2018 as a creative outlet whilst working in asset management in Central London. What slowly began as a passion project eventually developed into a new fully fledged career. In 2019, she made the decision to move from finance to full-time writing and content creation.
During the pandemic of 2020, Sarah decided to convert her growing personal blog into what is now an online resource with the goal of inspiring readers, featuring other talented writers who are experts in their own fields.
"I believe in high heels and big dreams."
Depending on the time of year, you can find her somewhere between Central London and the Mediterranean island of Malta, typically with a soy latte in hand!
Sarah grew up in Malta, before moving to London in 2011. She completed a Masters in Finance with Distinction and spent almost a decade working at London-based hedge funds. It was during this time that she was able to travel the world and explore all of its possibilities, and it very much served as inspiration for the content created for Dukes Avenue!
Peaky Blinders
daily skin care rituals
vanilla soy latte
harrods
Abu dhabi!
01. favorite tv show
02. guilty pleasure
05. starbucks order
pinterest
i'm on a yoga mat
i get stuff done!!
07. when i'm not working
06. place to shop
08. superpower
04. platform of choice
03. fave city
all the fun facts
peaky blinders
daily skin care rituals
01. favorite tv show
02. guilty pleasure
pinterest
04. platform of choice
03. fave city
view more >
abu dhabi
harrods
05. starbucks order
06. place to shop
08. super power
07. when i'm not Working
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caramel soy latte
vanilla soy latte
i'm on a yoga mat
i get stuff done!!
all the fun facts
SOPHIE THOMAS
HAIR SPECIALIST
Sophie is a technical hair cutting specialist with over 10 years proven industry experience at a local and global level, having covered salon management, education and hair extensions, while working for esteemed brands such as Trevor Sorbie and Josh Wood. She has a well-rounded eye for technique and facial harmony, classic or contemporary and considered, natural style.
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ALISON VELLA
Blogger
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Alison is the founder of blog Coffee, Wine and Cheese. She takes pleasure in seeing other people have a good time and knowing that she contributed to their joy gives her a great deal of satisfaction. Her enthusiasm for wine and thirst for knowledge led to her sharing her discoveries on wines, food pairings, recipes and travel to readers of her blog, Coffee, Wine and Cheese.
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