Sarah founded Dukes Avenue in early 2018 as a creative outlet whilst working in asset management in Central London. What slowly began as a passion project eventually developed into a new fully fledged career. In 2019, she made the decision to move from finance to writing and content creation. 

During the pandemic of 2020, Sarah decided to convert her growing personal blog into what is now a luxury online publication, Dukes Avenue, featuring other talented writers who are experts in their own fields.

Depending on the time of year, you can find her somewhere between Central London and the Mediterranean island of Malta, typically with a soy latte in hand!

Sarah grew up in Malta, before moving to London in 2011. She completed a Masters in Finance with Distinction and spent almost a decade working at London-based hedge funds. It was during this time that she was able to travel the world and explore all of its possibilities, and it very much served as inspiration for the content created for Dukes Avenue!