We keep the reader at the heart of everything we do, and we like to think we know her well. She is hard-working within her respective industry, she enjoys the finer things in life like a fancy hotel or a good restaurant, but is too busy to research which ones are right for her. She has an international mindset and wants to see the world and all it has to offer, whilst in a pretty pair of heels and the perfect red manicure. We write for her, with a goal of inspiring luxury living in every way possible.
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To us at Dukes Avenue, luxury is very much personal
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Dukes Avenue was founded by Sarah Borg Barthet in early 2018, whilst living on Dukes Avenue in Chiswick, London. Named after the location it all started, Dukes Avenue launched as a personal blog and passion project, and an escape from a corporate career in asset management
What began as a creative outlet gradually evolved into a new fully-fledged career and lifestyle brand, designed to inspire readers to live the life of their dreams - what we consider true luxury
Fast forward three years, Dukes Avenue has evolved from a personal blog into an online resource for every modern woman looking to luxe up her life - whatever that means to her. And whether that's through travel, fine dining or the latest beauty must-haves, we've got you covered, with the help of other talented writers who are experts in their respective fields
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Sophie is a technical hair cutting specialist with over 10 years proven industry experience at a local and global level, having covered salon management, education and hair extensions, while working for esteemed brands such as Trevor Sorbie and Josh Wood. She has a well-rounded eye for technique and facial harmony, classic or contemporary and considered, natural style.
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Sarah grew up in Malta, before moving to London in 2011. She completed a Masters in Finance with Distinction and spent almost a decade working at London-based hedge funds before founding Dukes Avenue. It was during this time that she was able to travel the world and explore all of its possibilities, and it very much served as inspiration for the content created for Dukes Avenue!
EDITOR & FOUNDER
SARAH BORG BARTHET