We keep the reader at the heart of everything we do, and we like to think we know her well. She is hard-working within her respective industry, she enjoys the finer things in life like a fancy hotel or a good restaurant, but is too busy to research which ones are right for her. She has an international mindset and wants to see the world and all it has to offer, whilst in a pretty pair of heels and the perfect red manicure. We write for her, with a goal of inspiring luxury living in every way possible.
You see, to us luxury is very much personal. Whilst you'll likely see the word dotted around the website, we encourage you to discover what luxury means to YOU. We'll help you explore this concept, by providing inspiration wherever we can. You might want to download our free 32-page guide below!
Sarah founded Dukes Avenue in early 2018 as a creative outlet whilst working in asset management in Central London. What slowly began as a passion project eventually developed into a new fully fledged career. In 2019, she made the decision to move from finance to writing and content creation.
During the pandemic of 2020, Sarah decided to convert her growing personal blog into what is now a luxury online publication, Dukes Avenue, featuring other talented writers who are experts in their own fields.
Depending on the time of year, you can find her somewhere between Central London and the Mediterranean island of Malta, typically with a soy latte in hand!
Sarah grew up in Malta, before moving to London in 2011. She completed a Masters in Finance with Distinction and spent almost a decade working at London-based hedge funds. It was during this time that she was able to travel the world and explore all of its possibilities, and it very much served as inspiration for the content created for Dukes Avenue!