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About us

Dukes Avenue is an Online Publication for the Modern Woman

We keep the reader at the heart of everything we do, and we like to think we know her well. She is hard-working within her respective industry, she enjoys the finer things in life like a fancy hotel or a good restaurant, but is too busy to research which ones are right for her. She has an international mindset and wants to see the world and all it has to offer, whilst in a pretty pair of heels and the perfect red manicure. We write for her, with a goal of inspiring luxury living in every way possible.

WHAt MAKES US DIFFERENT;

You see, to us luxury is very much personal. Whilst you'll likely see the word dotted around the website, we encourage you to discover what luxury means to YOU. We'll help you explore this concept, by providing inspiration wherever we can. You might want to download our free 32-page guide below!

Our motto

Luxury has nothing to do with net worth, but everything to do with self-worth

Meet Sarah, Editor & Founder of Dukes Avenue

Sarah founded Dukes Avenue in early 2018 as a creative outlet whilst working in asset management in Central London. What slowly began as a passion project eventually developed into a new fully fledged career. In 2019, she made the decision to move from finance to writing and content creation. 

During the pandemic of 2020, Sarah decided to convert her growing personal blog into what is now a luxury online publication, Dukes Avenue, featuring other talented writers who are experts in their own fields.

"I believe in high heels and big dreams."

Depending on the time of year, you can find her somewhere between Central London and the Mediterranean island of Malta, typically with a soy latte in hand!

Sarah grew up in Malta, before moving to London in 2011. She completed a Masters in Finance with Distinction and spent almost a decade working at London-based hedge funds. It was during this time that she was able to travel the world and explore all of its possibilities, and it very much served as inspiration for the content created for Dukes Avenue!

Peaky Blinders

daily skin care rituals

caramel soy latte

harrods

Abu dhabi!

01. favorite tv show

02. guilty pleasure

05. starbucks order

pinterest

i'm on a yoga mat

i get stuff done!!

07. when i'm not working

06. place to shop

08. superpower

04. platform of choice

03. fave city

all the fun facts

peaky blinders

daily skin care rituals

01. favorite tv show

02. guilty pleasure

pinterest

04. platform of choice

03. fave city

view more > 

abu dhabi

harrods

05. starbucks order

06. place to shop

08. super power

07. when i'm not Working

< GO BACK

caramel soy latte

soy caramel
macchiato

i'm on a yoga mat

i get stuff done!!

all the fun facts

the experts!

SOPHIE THOMAS

HAIR SPECIALIST

Sophie is a technical hair cutting specialist with over 10 years proven industry experience at a local and global level, having covered salon management, education and hair extensions, while working for esteemed brands such as Trevor Sorbie and Josh Wood. She has a well-rounded eye for technique and facial harmony, classic or contemporary and considered, natural style.

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ALISON VELLA

Blogger at CoFFee, Wine and Cheese

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Alison is the founder of blog Coffee, Wine and Cheese. She takes pleasure in seeing other people have a good time and knowing that she contributed to their joy gives her a great deal of satisfaction. Her enthusiasm for wine and thirst for knowledge led to her sharing her discoveries on wines, food pairings, recipes and travel to readers of her blog, Coffee, Wine and Cheese. 

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