Hyaluronic acid is essentially a humectant, helping to retain and preserve moisture. Think of humectants like sponges that soak up heaps of water and retain it for some time after it has been collected.
Hyaluronic acid helps with fine lines and wrinkles. Through regular use of hyaluronic acid, users may begin to notice fine lines appear visibly reduced, thanks to it retaining moisture in the skin and causing both a smoothing and plumping effect.
The skin’s firmness and elasticity gradually declines over time. By using hyaluronic acid, users are filling the skin with moisture and this aids the skin in appearing firmer and more youthful. It won’t, however, replace lost elastin.
Just like applying a pretty Instagram filter to a picture, hyaluronic acid does the same thing in real life by smoothing the texture of the skin. The difference is tangible and users will soon start noticing how silky smooth and soft the skin feels in a short period of time.