- THE DUKES AVENUE MOTTO
Dukes Avenue was founded by Sarah Borg Barthet in early 2018, whilst living on Dukes Avenue in Chiswick, London. Named after the location it all started, Dukes Avenue launched as a personal blog and passion project, and an escape from a corporate career in asset management. Fast forward three years, Dukes Avenue has evolved from a personal blog into an online resource for every modern woman looking to luxe up her life - whatever that means to her.
We strive to inspire readers to live the life of their dreams - what we consider true luxury. Whether that's travelling the world and seeing all it has to offer, prioritising self-care and well-being or investing in the latest fashion and beauty must-haves, we aim to create content to inspire. Tap to discover what we write about.
We aim to inspire readers to travel the world and experience all it has to offer through: • Travel Guides • Travel Tips • Hotel Reviews • Travel Style • Airline Reviews
We know our readers want to look and feel their best, and we aim to help you do that through articles on: • Make-Up • Skincare • Hair • Fragrance • Body Care
Our readers are sophisticated, stylish and goal-driven women who always dress the part. We hope to inspire with articles on • Luxury fashion brands • How to style • Capsule wardrobes Moreover, we create weekly outfit collages in The Boutique section.
Last but not least, we hope to inspire across all areas of life, whether that's through: • Fine dining recommendations • General advice pieces • Career matters • Events planning • Gift guides We also occasionally publish some of our favourite vegan and gluten-free recipes on Dukes Kitchen.
... but believe that this requires a huge budget increase? The truth is - luxury has NOTHING to do with net worth and EVERYTHING to do with self-worth! Find out how to discover the many luxuries that you can enjoy from today by downloading our 32-page ultimate guide to luxury!