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welcome

Dukes Avenue started as a personal blog in early 2018 and has slowly evolved into an independent online publication, with the goal of inspiring women around the world to live their most luxurious life. 

Who We Are

Sarah founded Dukes Avenue as a creative outlet whilst working in asset management in London. As the brand slowly began to grow and gain traction, Sarah was able to move into full-time writing and content creation, working with brands across the travel, hospitality and beauty industry.

Meet the Lady Behind the Vision

the editor

FREE RESOURCES

The Ultimate Guide 
to Luxury Living

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20 Actionable SEO Tips for Beginners

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