Dukes Avenue

A Home for Travel, Luxury & Lifestyle Readers


Many thanks for taking the time to check out my website. I am truly grateful to have you here.

By way of introduction, my name is Sarah and first and foremost, I see myself as a writer and a storyteller. I write about all the things this world has to offer that deserve a platform. I aim to create beautiful images for others to see that are engraved in my mind from my travels. I want to open minds and doors so that others can set their goals high and live a life they love.

This was not always my life though. For the last ten years or so, I have been working in high finance. I make no secret of it – it was not easy. I was raised in Malta, but moved to London solely to sit for a Masters in Finance, which I completed with Distinction. Whilst I never intended to remain in London, I soon found employment in hedge funds and it’s where I sat happily until something inside me turned. Around 2015, I began to feel unfulfilled by it all – tired of the rat race, yet unaware of what else I could be doing. It was only in early 2018 that I realised people actually made a career from writing about what they are passionate about via their own blogs and social media channels.

In January 2018, I began learning how to build a website, but it wasn’t until my 30th birthday that I announced what I had been up to to those that know me. It would take another year of high stress in finance for me to realise that life is too short to be doing something I no longer enjoy. I left the corporate world to become a full-time blogger and content creator. Since then, my brand Dukes Avenue has become my baby. I’m still far off from where I would like to be but I know I am heading in the right direction.

On this website, you can read all about the things I love, all about travel, luxury and lifestyle topics that I’m passionate about. Whilst I wish I had started this journey years ago, I am grateful that working in high finance exposed me to some of the best things the world has to offer, and I want to share these with you. Whether it be beautiful hotels, new and unexplored destinations, unknown yet exquisite luxury brands and lastly, general advice I’ve learnt along the way, whether it be career or otherwise.

You can follow my journey on Pinterest and Instagram, as well as my weekly Sunday newsletter where I document what I’ve been up to during the week. I hope you enjoy the content put out. If there is anything you would like to read about but that you can’t find here, just drop me an email and I’ll try my best to cover it!



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