Thanks to the rise of social media, what were once breathtaking landmarks and iconic locations are being eroded by over-tourism. Viral TikTok and oversaturated social media exposure have not only ruined some classic cultural destinations but have also resulted in stricter travel rules and tourist taxes.
If you’re fed up with huge crowds, long queues, high costs, and advance bookings, it may be time to explore somewhere a little off the beaten track.
As more and more iconic destinations around Europe are becoming oversaturated and overwhelmed by an influx of tourists, we’ve compiled a list of a few hidden gems just waiting to be explored.
Ponza, Italy
The perfect place for the history fanatic to enjoy the luxury of the Italian dolce vita. Once a holiday hotspot for the Romans themselves, this secluded spot has remained off the radar for many of the usual tourist hordes.
Only a ferry ride from Rome or Naples, this island offers the perfect balance of natural beauty and historic ruins. With stunning natural pools, crystal clear waters, ancient grottoes, crescent-shaped beaches, and delicious harbourfront seafood dining, you’ll holiday like a Roman in this one-of-a-kind location.
Pamukkale, Turkey
One of the greatest mysteries is how this unique landscape has managed to remain off the beaten track. Famed for its striking white travertine terraces crafted by mineral-rich thermal waters, Pamukkale translates to “cotton castle” in Turkish. You’re sure to feel as if you are amongst the clouds as you soak up your surroundings and relax in the natural pools.
Located near the ancient Roman spa city of Hierapolis, this UNESCO World Heritage Site has the perfect balance of natural beauty and culture. Don’t forget to explore the nearby Roman ruins, where you can see the old amphitheater, visit the antique Roman pool, and soak up the town’s historical charm.
Dordrecht, Netherlands
Can’t stand the hustle and bustle of Amsterdam, or scared of getting hit by a bike but still want to experience the iconic architecture and picturesque canals? Then have no fear, because Dordrecht has all of this and more!
This charming alternative to Amsterdam offers a far more peaceful version of the classic Dutch city break. Set along the Oude Maas River, the picturesque city looks like it belongs on a postcard. With its medieval harbor, world-renowned Dordrechts Museum filled with works of the Old Masters, and indie shops and eateries on Groenmarkt, its truly idyllic location is well worth the trip.
Banja Luka, Bosnia and Herzegovina
Far off the beaten track for your average tourist, this somewhat undiscovered gem is well worth the visit. The capital of Republika Srpska in Bosnia and Herzegovina is largely unknown to most outsiders, so you can guarantee that people at home will be impressed by your adventurous spirit.
A cultural and historic hotspot, visitors can explore stunning landmarks like the rebuilt Orthodox Cathedral of Christ the Saviour, the Ferhadija Mosque, the Roman Kastel fortress, and Habsburg-era architecture. Packed full of Balkan restaurants, lively café terraces, and English-speaking hospitality staff, this city is not only fascinating but also surprisingly accessible.
Tartu, Estonia
The dream destination you’ve probably never heard of, Tartu is the cultural and intellectual heart of the Baltic states. Named one of the 2024 European Capitals of Culture, and for good reason, the city is centered around its historic 17th-century university and features an abundance of striking architecture, such as the postmodern National Archives and the Neolithic-inspired Snail Tower. Summers are packed with lively cafés and its legendary outdoor festivals. From film to jazz, there’s something for everyone in the creative hotspot.
Extremadura, Spain
Forget the Spanish beaches, it’s the gorgeous countryside you should be exploring. This hidden gem, nestled in western Spain near the Portuguese border, offers a perfect escape from the bustle of city life. Surrounded by the Dehesa woodlands, three biosphere reserves, and a UNESCO-recognized geo-park, one thing this spot has is its rich heritage.
Its historic district of Cáceres, featuring the Roman amphitheater of Mérida and its surrounding farmland, is the perfect destination for the avid foodie. With an abundance of fresh produce on offer, including local cheeses, patatera sausage, and Almendralejo cava, it’s hard to believe this region has remained blissfully free from the tourist crowds.
Ulcinj, Montenegro
Ulcinj is undoubtedly a soon-to-be hotspot, and rightfully so. While it has remained under the radar for now, it’s well worth visiting before it gains wider recognition.
Situated at the southern tip, it’s the center of Albanian culture in Montenegro. The breathtaking beaches and dramatic old town have a distinct vibe and make it one of the best destinations out there for the perfect luxurious vacation at a fraction of the price of many other European hotspots.
Gerês, Portugal
Miraculously, Gerês has remained practically untouched, maintaining its authentic and serene natural beauty.
Situated in the Peneda-Gerês National Park in northern Portugal, this UNESCO Biosphere Reserve, is a pristine haven for nature and wildlife. The dream location for the nature-obsessed or anyone indeed of a break from city life.
The park is filled with unique wildlife and is home to roe deer, Garrano ponies, wolves, and birds of prey alike. Its crystal-clear waters, remote villages, friendly people, and fantastic restaurants that serve traditional cuisine with local ingredients make it the perfect summer vacation spot.
Vestmannaeyjar, Iceland
Reykjavik is not the only place worth visiting in Iceland. Vestmannaeyjar is well worth seeing if you’re in the country. This tiny hidden treasure with only 4,000 residents is part of an Icelandic archipelago.
The journey there is a magical experience in itself. It is accessible via a scenic three-hour drive to Landeyjahöfn and a 45-minute ferry ride. Once there, you can explore the stunning volcanic landscapes by bike, take speedboat tours through the ancient caves, or visit the Eldheimar Museum to learn about this unique volcanic landscape. In addition, the island boasts some exceptional fine dining that emphasizes the use of local ingredients and promotes sustainability.
Plovdiv, Bulgaria
As Bulgaria gains more popularity as a tourist destination, Plovdiv is a spot that’s worth taking the time to visit. Bulgaria’s second-largest city, despite its charm and rich history, is often overlooked, meaning you can easily avoid swarms of tourists.
The city’s Old Town is one of its main highlights, with its charming cobblestone streets, rich history, and Ancient Roman Theatre of Philippopolis. Plovdiv is a must-visit destination for anyone seeking history, culture, and culinary delights.
Levi, Finnish Lapland
Looking for a pristine snowy landscape relatively untouched by tourism? Levi is the place for you. The home of Santa Claus, Levi, is perfect for the holiday season and is only two hours north of Rovaniemi. This peaceful, off-the-radar destination is ideal for winter adventures, who are keen to explore its renowned ski slopes, reindeer farms, snowshoe hikes, and husky dog sled tours with the family.
Cluj-Napoca, Romania
One of Romania’s most fascinating destinations and largest city in Transylvania, it provides a captivating blend of history, culture, and vibrant student life. Beyond the famous Untold Festival, the city offers a rich historical center with impressive monuments and churches, reflecting its diverse population. The Botanical Garden provides a peaceful retreat, while the nearby Turda Salt Mines, one of the world’s most beautiful subterranean sites in Europe, is a must-visit.
Emilia-Romagna, Italy
Emilia-Romagna has the perfect balance of all Italy has to offer. With not just one but eight UNESCO heritage sites, this unique spot is guaranteed to leave you coming back for more.
The Emilia-Romagna region is a cultural and culinary gem. Bologna’s famous medieval porticoes and tagliatelle, Modena’s legendary balsamic vinegar, and Parma, the home of prosciutto and Parmigiano-Reggiano, are foodies’ dreams. It is also famous for the ‘motor valley,’ with F1 racing in Imola and Ferrari, Lamborghini, and Maserati museums – a dream holiday for any car enthusiast.
Imotski Lakes, Croatia
A must-visit for all nature lovers, Imotski is one of Croatia’s best hidden gems. Nestled in the Dalmatian hinterland, the landscape is truly magnificent, with stunning lakes ideal for swimming in the summer months.
Take a dip in the deep blue waters surrounded by rugged, otherworldly terrain, and immerse yourself in the tranquil charm of Imotski. This peaceful Croatian town offers an authentic experience, blending rich heritage with the warmth of its modest local restaurants. With its off-the-beaten-path allure and convenient accessibility, Imotski is a hidden gem for nature lovers seeking serenity far from the usual tourist crowds.
Isles of Scilly, UK
Unless you are from the UK, chances are you’ve never heard of the Isles of Scilly. This hidden gem can be found off the coast of Cornwall in the South of England. The isles offer an array of unspoiled beaches, hidden coves, and charming traditional English pubs like the quirky Mermaid’s Inn. This is the perfect authentic seaside escape, and the best part is it’s only a Skybus flight from Land’s End!
Time To Try Somewhere New
These alternative European destinations are ideal for anyone looking to experience a new destination without facing hordes of tourists. Trying somewhere new and exploring places off the beaten track is a great way to make the most of your travels and create authentic and memorable experiences.
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