The 19 Best Italian Lingerie Brands on the Market


Victoria Heinz


Article Cover Photo: © Casarsa from Getty Images Signature via

This post is all about Italian lingerie brands to have on your radar for future lingerie shopping trips.

Italian lingerie brands are world-famous for their fashionable and sexy designs. They represent high quality, true craftsmanship and confidence for any person wearing their pieces.

If you’ve been hoping to upgrade your wardrobe, some luxury lingerie might be what you’re missing. But Italian lingerie brands don’t have to be expensive. Our complete list of the 19 best ones includes options that suit every budget, and your only challenge will be deciding where to order first.

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Why Choose Italian Lingerie Brands?

Italian lingerie is known for its luxurious and sensual designs that are crafted with high-quality materials such as lace, silk and satin.

Italian lingerie brands are renowned for their exquisite attention to detail, intricate embroidery, and elegant styles that are both fashionable and functional. Many pieces are handmade by skilled artisans and offer a combination of comfort, style, and sensuality that is highly sought after by women all over the world.

The question isn’t why choose Italian lingerie brands, but rather, why wouldn’t you choose Italian lingerie brands!

The 19 Best Italian Lingerie Brands

1. Incanto

You don’t need to spend unreasonable amounts of money to get high-quality lingerie pieces. Incanto prides itself on its affordable products that are accessible to anyone and provide a fantastic choice for those looking for Italian lingerie brands without wanting to spend a fortune. Their underwear designs are always sexy and feel high-end, making them perfect for a special occasion or even a gift.

Incanto was founded in the 90s as a small boutique and is still based in the quaint Italian town where it originated. If you’re looking for an authentic Italian brand that still sticks to its roots so many years later, Incanto is for you.

2. Intimissimi

One of the biggest brands in Italian lingerie, Intimissimi, is a must-try for anyone wanting to buy some lacy and racy pieces. Their catalog of options is always large, with everything from comfortable basics for everyday life to luxurious lingerie sets that will make you feel sexy and confident.

Discover your own intimate style with the help of Intimissimi, which is the perfect one-stop shop for Italian lingerie. Founded in 1996, they’re now based in Verona, Italy, with their own stores in most major cities worldwide. Intimissimi even has a decent selection of men’s underwear, and their online shop is one of the best on this list.

With flexible return policies, you can shop to your heart’s desire, try on at home and simply return what you don’t love. It’s that simple and takes away the awkwardness and inconvenience of fitting rooms.

3. Shh Milano

When we think of lingerie, we often picture lace, silk, and satin, which are considered synonymous with being seductive and elegant. Shh Milano challenges this view and makes all of their lingerie out of cotton and other natural fabrics, combining classic designs of women’s underwear with unique embroidery and playful elements.

If you’re looking for smaller boutique lingerie brands from Italy, you’ll love Shh Milano. Their clothing is unusual and not as mainstream as the larger names on this list. The founders of the company felt that the lingerie market was missing a brand that makes cotton underwear sexy and not just something to wear while everything else is in the laundry. Their briefs are breathable, and their natural fabrics are far healthier and more comfortable than synthetic options.

4. La Perla

La Perla represents style, luxury, and premium products designed to make the wearer feel confident and invincible. They’re often described as the leading brand in Italian lingerie fashion, and although their price points are high, the investment is worth it. Most customers own their La Perla pieces for years, and you’ll be able to tell the difference in quality as soon as you put them on.

La Perla has a large selection of lingerie, but they also offer shapewear, everyday underwear, swimwear, luxury chemises and nightgowns. You’ll love their silky robes, which are best paired with a sexy lingerie set.


Sometimes you have to think outside the box and approach an established industry like Italian lingerie with a fresh perspective. That’s exactly what NNIDE, a Milan-based startup, decided to do when they brought their intricately designed yet minimalist bras to the market.

These items are real eye-catchers, and it is encouraged to wear them as statement pieces rather than covering them up as you would traditionally with underwear. NNIDE perfectly combines comfort with sexy silhouettes, all made from high-quality Italian fabrics and designed to encourage confidence in women. Of course, they also sell matching panties to complete your new favorite lingerie set.

6. Chitè

Chitè can be considered the opposite of fast fashion, and they pride themselves in emphasizing sustainability but also the conscious process of shopping. What makes them truly special is their customization program that makes each piece of lingerie unique to the wearer and ensures that it fits perfectly. They offer custom embroidery, materials, and of course, sizing, and the majority of their products are handmade in Italy.

Chitè lingerie is both feminine and empowering, with strong elements of body positivity and the belief that clothes are meant to fit you, not the other way around. Chitè truly sets itself apart and is a women-led company that you can be proud to support.

7. Gucci

Everybody knows Gucci, but did you know they have a fantastic selection of luxury lingerie that is guaranteed to catch your eye? They often include the Gucci logo in their designs in a subtle way, which is just noticeable enough to elevate your lingerie and take your whole outfit to the next level.

If you’ve been wanting to treat yourself, a Gucci lingerie set is definitely the perfect choice. While their prices aren’t the most affordable, the quality speaks for itself, and the designs are timeless, so you can enjoy your pieces for many years to come.

8. Fantabody

Fantabody is a staple in Italian lingerie, although that’s not even the brand’s main focus. They offer a variety of activewear and actually specialize in bodysuits, but it’s somewhat of a badly-kept secret that their lingerie selection is actually fantastic.

Whether you’re looking for comfortable but unique everyday options or unusual designs that you won’t find anywhere else, Fantabody is the way to go. Prices are mid-range, which is justified, considering their unconventional offerings.

9. Malena Lingerie

Malena Lingerie was founded in 2017 and is one of the sexiest Italian underwear brands you’ll find. They’re a brand new arrival on the market and should be high on your list of brands to shop.

Malena lingerie sets are silky and often red or black, playfully incorporating lace and intricate embroidery. Malena is one of the best Italian lingerie brands for sexy bodysuits and revealing bras that leave little to the imagination. If you’re looking for something romantic for a special occasion, you’ll love their large selection of sets, all for reasonable prices.

10. Cosabella

Cosabella, which translates to “a good thing,” is a family-owned lingerie brand that has been around since 1983. They’re known for inclusive sizing, comfortable fits, and their high-quality underwear, which is still manufactured in a small selection of Italian workshops.

With such a big variety of styles, you can shop anything from comfortable but sexy bralettes to risque nightgowns or sensual lingerie sets for a romantic occasion. If you haven’t shopped here already, Cosabella is a must-try to experience Italian craftsmanship at its finest.

11. Tezenis

Tezenis is a young and hip brand that is part of the Calzedonia family, with loud and colorful designs that challenge traditional ideas of women’s lingerie. They’re affordable and focus on a younger audience, which means they’ve always got the latest styles and newest fashion in stock.

Are you bored with your lingerie and need something new and fresh? Tezenis might just be what you’re looking for, so definitely check out their selection of bras, panties, nightwear and matching sets for a brand-new approach to the best Italian lingerie.

12. Cotton Club

Tulle, silk, and lace. That’s what lingerie means to the renowned luxury lingerie brand Cotton Club, which was founded in Italy in 1981. Imagine classic Italian styles that incorporate romance, soft feminine features, and sensuality.

Elegance has never looked so good, and the quality of Cotton Club products speaks for itself. You can also shop their basics, which are highly recommended, but the stunning lingerie designs are definitely the star of the show.

13. Ritratti Milano

Ritratti Milano represents Italian fashion, elegance, and sophistication. They design and manufacture all their products in Italy and offer lingerie, nightwear as well as swimwear with their signature fabrics and designs. Their balconette bras are especially popular and flatter the female form without being uncomfortable.

This Italian fashion label is not as well-known as other high-profile names on this list, making it the perfect secret find if you’re hoping to expand your lingerie collection. Bring the passion back into your personal style with their beautiful pieces.

14. Paladini Lingerie

Couture underwear that will get you in the mood. Paladini Lingerie represents classic Italian style with modern influences that make this staple brand what it is today. Their motto encourages people to experience luxury in everyday life rather than saving it for special occasions.

In addition to their stunning lingerie, they’re also known for their bikinis and other swimwear, which will make you feel like you’re experiencing an Italian summer, no matter where you are.

15. Cristina Aielli

Empowered women are alluring, and the luxury underwear by Cristina Aielli embodies just that. Their couture lingerie is made in Rome, with designs so unusual and innovative that you won’t find them anywhere else in Europe.

Using traditional representations of what society finds sexy when it comes to lingerie, Cristina Aielli turns these ideas around and incorporates femininity, playfulness, and, most of all, empowerment. Lingerie is meant to make the wearer feel invincible, and this incredible Italian lingerie brand does just that, taking boudoir to new levels.

16. Ambra Corsetteria Italiana

The name Ambra stands for luxury, elegance and prestige. This is a true Italian brand that exclusively hand-makes its products in Italy since the 1960s. They see lingerie as an art and not just a type of clothing, which can be seen in the intricate embroidery that adorns many of their garters, camisoles, and corsets.

Definitely have a look at their beautiful accessories, such as masks, gloves, and silk ties, which complement their lingerie sets perfectly.

17. Leilieve by Manicardi

Founded in 1961, the name Leilieve by Manicardi is a staple in Italian fashion. Yet, the brand has made an effort to stick to its roots and conserve its authenticity and craftsmanship through classic styles.

If you’re looking for sophisticated styles in the lingerie industry, you cannot go wrong with Leilieve by Manicardi. Their products are organized in collections with enticing names such as Seduction, Italian Class, Elegance, or Temptation, and picking a favorite is a challenge.

18. Flora Lastraioli

Flora Lastraioli is a label owned and led by women, and the brand goes back all the way to 1932, when it was founded. The Lastraioli family has been in the embroidery industry for more than 100 years, and great-grandmother Amelia was even the official embroiderer for Leopoldo II, the Grand Duke of Tuscany.

Having been in the luxury garment industry for so many years, it’s no surprise that the lingerie manufactured in the atelier of Flora Lastraioli is high-end and one-of-a-kind. Their loungewear is just as famous, so make sure to try both if you get a chance.

19. Yamamay

Yamamay is a lingerie brand known for its wide range of sizes and reasonable prices. Their lingerie is fun and fashionable, offering styles for any occasion and a wide selection of available colors.

In addition to underwear sets, they also have swimwear, pajamas, as well as clothing for men and kids. If you’re not quite ready to spend a large amount of money on your new Italian lingerie, Yamamay is a great place to start!

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